Email Marketing that Works

3-email-marketing.jpg
3-email-marketing.jpg

Email Marketing that Works

197.00

Over 838 billion emails were sent in 2013 and according to the Direct Marketing Association, 66% of consumers have made a purchase online as a result of an email marketing message. Email marketing builds brand awareness, generates leads and keeps your firms name in front of prospective interior design clients. It’s inexpensive and comes with analytics that allow you to know what messaging works. Here's the bad news, "Post and Boast" emails that simply announce your most recent client acquisition, are not much better than spam and is why the average email click through rate is a measly 2.4%. In this class you will learn the following;

  • How to craft email subject lines that encourage opens
  • What do interior design buyers want in an email?
  • What is marketing automation and how does it work?
  • How to size and use pictures in emails

 

Add To Cart