Introduction to Marketing for Interior Designers


Introduction to Marketing for Interior Designers

98.50 197.00

Marketing has changed dramatically in the last 5 years. Online marketing is less expensive and more effective than traditional marketing techniques but completely eliminating old school methods is not the answer. In this class we will show you what you should use in your marketing mix to attract the ideal interior design clients. We'll review the cost and time required to hit sales goals and we'll help you build a plan that works for your firm. In this class you will learn:

+ How to structure a marketing campaign

+ How a website can be more than an online portfolio

+ Why content works to attract clients via search

+ How to promote your services using social media

+ Attracting the right customers using print advertising

+ Staying top-of-mind with email marketing

+ List building and when to use direct mail marketing 

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