Wouldn't it be great if there were a social media platform designed to show off your achingly beautiful work? There is—Pinterest! In the world of social media, Pinterest is a relative newcomer (about four years old), but that does little service to the following it has generated and the power it holds for your business. Save Facebook, the site leads all social media platforms—including more established platforms like LinkedIn and Twitter—for its ability to drive traffic to websites.Read More
Email is an effective online marketing tool for every business, but it's even more important for architects, interior designers, and other built environment businesses. Why? For one, built environment services are relatively high priced compared to most products, with a long courtship period stretching from initial contact to closing a sale.Read More
Keywords are part of a broader search engine optimization (SEO) strategy to help bump your blog or website up the rankings. When you type words into a search box, search engines scan the contents of websites to try and find the best match for your search. The best keywords are the words and phrases that most closely match what you offer.Read More
There are no shortage of social media platforms. After each new platform rolls out and grows in popularity, you get another marketing guru telling you why your business must be using Facebook, Twitter, or Pinterest if it has any chance to succeed in the digital world. And while you may not want to hear this at first, we have one more piece of advice: You need to be on Houzz.Read More
Sometimes, you really should do something because everyone else is doing it. With over 20 million unique visitors and 400,000 active home remodeling professionals on Houzz, setting up your professional profile where other professionals already reside is a good business move. With a bank of unique ideas, access to professional designers and easy customization, potential clients from all over the country are creating idea books for their future projects. For professional designers, this is a great tool for grabbing ideas and accessing potential clients.
If you are looking for a website that will allow you to collect ideas and have access to thousands of potential clients, Houzz is a great professional tool you should already be using.
Access to Customers
One of the biggest perks of Houzz is easy-access to potential clients. Clients and designers can sign up on the website using their email address or social media account. Clients then choose what type of homeowner or renter they are and can begin putting together ideas for home in a design book. They can also look for professionals in their area to help them remodel, design and bring their dream home to life.
When you sign up as a professional, you can list your business and services on the website, which will allow potential clients to contact you to enlist your help with their home design projects.
When you create a professional account, you can customize your own professional profile. The profile allows you to share photos of projects you’ve completed and design ideas with potential clients and you can even communicate with clients and via the online tools provided.
You’ll be hard pressed to find a better environment full of your target audience. Individuals who create idea books on the website are already interested in the services you offer. Whether they are ready to begin investing in your services now, or simply looking for a future, the bank of potential customers is a great place to start professional relationships.
Create an Ideabook
One of the most unique features of the website is the ability to create idea books. Individuals can browse through millions of photos (even yours) and save them in personalized folders for home-décor ideas. This is a great tool for clients and professionals because it allows easy communication about wants and needs for a home.
You can even encourage current clients to create an account and begin saving ideas for their home so you have quick access for design inspiration. If you are trying to get exposure for your design business, Houzz is a great option because it allows you to share your previous designs, ideas and drawings with a lot of people all at once. In addition to potential clients viewing your work, other professional designers and remodeling companies will be able to see your work.
You, or your clients, can even purchase furniture, artwork and other items they spot in designs through the website.
Thousands of Ideas
There are over 3 million photos that have been uploaded by professional remodeling and designing agents. If you are looking for a little inspiration, browsing a few of the ideas can often inspire twists on a classic design. Additionally, the bank of ideas allows you to provide visuals for clients and potential clients who want to have a fuller look at what their home could look like.
Houzz is not only available online, professionals and potential clients can access the features of site through the Houzz App for smart phones. There are over 150,000 reviews of the app already. The popular app makes it easier for you to communicate with clients even while on the go. Potential clients can also access the app, and easily find and save ideas for their projects. Additionally, they are able to locate nearby professionals while on the go.
When you are ready to set up an account, simply log on using your email address or social media page, select professional designer, when asked and begin creating your professional profile. Feel free to upload photos of your designs or sketches to your profile. Make it easy for potential clients to contact you by including your business phone number and/or email address and a business photo.
According to the National Association of Home Builders, new home construction is increasing. This provides an opportunity for your interior design business to grow and gain new clients. Marketing for interior design firms can be simplified through a process designed to attract, convert, close and delight.Read More