Keywords are part of a broader search engine optimization (SEO) strategy to help bump your blog or website up the rankings. When you type words into a search box, search engines scan the contents of websites to try and find the best match for your search. The best keywords are the words and phrases that most closely match what you offer.
Overusing keywords can result in penalties from search engines. Successful implementation of keywords for your site, then, is a careful balance.
How Many Keywords Should You Use?
There's no numerical answer to this question. A broad guideline suggests about 1.5 percent of your content should be keyword-based. That means for a 600-word blog, you should use about nine keywords. Before you try to get too clever, you should know that search engines have become adept at picking out unnatural usage of keywords and penalize misuse. Include them only as part of a cohesive thought.
What Are the Best Keywords for Your Interior Design Business?
To begin your keyword research, think of questions that constantly come up in your business. Are customers looking for economical ways to renovate their kitchen? How about ways to arrange furniture to make a room look larger? Next, imagine how they would punch these into Google. Build a list of all the keywords you come up with; these will serve as the topics for your next content pieces.
When you're ready to add hard metrics into the mix, use a tool like Google Analytics. With Google Analytics, you can gauge the popularity of certain keywords you're considering for your business. You'll want to find keywords that are common enough to generate regular Web traffic but rare enough to keep down the competition. (Think, for instance, of the competition for the keyword “interior design.”)
What Else Should You Know about SEO?
SEO is one part research, one part art. Professionals dedicate their entire careers to SEO, and with good reason. Becoming an expert requires an understanding of how search engines work, as well as effective methods of trial and error to improve the rank of your site. Of course, keywords are just one factor in SEO. Here are some others to take into account, along with a couple of ideas about how to get the most from them:
- Web design – Search engines have the capacity to scan your site and assess its design for attractiveness, functionality, and mobile-friendly capabilities. Your site should be easy to navigate and contain more than just a few pages.
- Content – Yes, search engines can tell when you have great content. They do this by measuring how long visitors stay on your page, which is an indication of how well your content answers their questions or meets their interests.
- Social media – Being an active member of social media outlets increases the chances that users will find your page. Because search engines index social media pages in the same way they index other websites, it gives you a greater Web presence.