According to the National Association of Home Builders, new home construction is increasing. This provides an opportunity for your interior design business to grow and gain new clients.
Here are some of the new home stats:
- Homes under construction increased for the 27th consecutive month.
- In November 2013, there were 685,000 new homes compared to 413,000 in August 2011 (an increase of 65%).
- Despite a slight dip in October, single-family houses continue to rise with 329,000 in November 2013 being built compared to just 236,000 in August 2011.
- The average single-family home requires enough labor that over three people can be employed full time for a year.
Whether you're marketing your interior design firm or home staging services - you know that trust is the key to consistent ongoing engagements from residential builders and real estate professionals.
You can nurture these relationships with content marketing tactics that keep your design firm firmly in the minds of your target audience. Marketing for interior design firms can be simplified through a process designed to attract, convert, close and delight. Here's how it works:
The first step in marketing interior design firms is to attract quality leads. By releasing content through social media and blogging that is both relevant and targeted in such a way that it answers questions. Determine what might be on the minds of your prospective clients and attempt to generate content around that. Use strong keywords that they are likely to use in searches at about 7-9 per 600 words. This way your content will rank highly on search engines like Google and Bing.
When they have landed on your landing page, the objective is to convert them into a qualified lead through the use of ‘call-to-actions’. Make your landing page optimized by restricting the pictures to only those that are relevant and leave off the navigational bar so that they can’t get distracted and leave the page.
Use a strong call to action that offers to give them something for free, as long as they provide their email address. This could be a subscription to your newsletter, a free whitepaper or an ebook – as long as the reader will feel there is value in what they are receiving.
To generate a better conversion rate use these basic tips for a great call to action:
• Keep the first word to something that benefits them like “Receive” or “Generate”.
• Keep the tone to give them ownership – use words like “my” and not “your”.
• Keep it short.
Once you have obtained their email address you can add them to your emailing list. By conducting a drip marketing process you can lead the potential client down the sales funnel to make a purchase with your organization.
Ensure that your email marketing campaign has specific targeting. For instance for those that have downloaded one ebook, send them a certain set of emails, those that have downloaded another ebook send them a different set. Ensure that the ebook and the set of emails that you send them are aligned and relevant to each other. This is what you know they are interested in – therefore it is important to target that need.
Marketing interior design firms doesn't stop once you have provided the product. Continue to send the client useful and value adding information, they may decide to buy more products from your firm or may recommend you to another entity. This can be done through social media, blogging or newsletters – just ensure you include your social media sharing links as well.